Choleetos - Branding

Choleetos is a small New Zealand based company which specialises in importing kids garments made by skilled artisans in the Andean Mountains of Peru. Choleetos is all about bringing fun, colorful, and quality clothing to kids in New Zealand. Their jumpers are not only warm, stretchy, and super soft but also built to last—kids absolutely love them.

Photo by Adriana Peralta (Instagram: adrimiltrenzas)

The concept

The name is inspired by the word "Cholitos" (pronounced "choleetos" in Spanish), which refers to the native children from the Andean mountains of Peru.

The brand’s logo reflects its playful and vibrant spirit, showing the face of a cheerful "cholito" wearing a "chullo," a traditional and iconic hat from Peru's Andean regions, use to keep people warm in the chilly mountain air.

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