THE JAGUAR
The largest feline in the Americas and often called the “King of the Jungle,” the jaguar symbolizes strength and courage with its majesty and agility.
In the brand's visual identity, it embodies the incredible diversity of fauna in the Peruvian Amazon and the unique, unforgettable experience of exploring it.
AYAHUASCA
A type of liana native to the tropical and subtropical regions of South America, Ayahuasca means "rope of the spirits" in Quechua. It is used by indigenous peoples in spiritual rituals as a form of medicine. In the brand’s visual identity, Ayahuasca symbolizes the diverse flora of the Peruvian Amazon, the traditions and culture of the indigenous people, and the warm hospitality of Explorer's Inn.

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