Design objective:
The goal of the project was to modernise TCC's visual identity without losing its essence, making it more appealing to new audiences in the company's sector and more versatile so that it can adapt to new formats and content styles.
It needed to convey trust, experience, and solidity.
The Concept:
It is centred around the gesture of hands forming a frame. It symbolises the concepts of focus and perspective, which are essential in strategic communication.
"Focus" represents the ability to highlight what is essential in a message to ensure it reaches the target audience clearly and effectively. It illustrates how Taller Creativo Consultores develops communication solutions that are not only reliable but also strategically solid because they understand the specific objectives of each project.
"Perspective" symbolises the ability to view a situation from different angles, enabling the message to be adapted to the context and audience. It reflects TCC's extensive experience that allows them to adjust strategies to maximise their impact and resonance with diverse audiences.
