The audience:
The primary target is local people under the age of 50 who value their health and focus on mindful eating. They are familiar with probiotics and their benefits and actively try to consume them to support their digestive health and immune system. They want to make their own fermented food and learn how to do it safely.
The secondary audience consists of consumers between the ages of 18 and 34 who are interested in fitness, health, and wellness. They prefer natural food and beverages and avoid artificial additives. They are interested in fermentation in general and want to expand their knowledge in the field.
The design concept:
The logo is inspired by the chemical transformations that occur during the fermentation of food, capturing the essence of this natural process. It symbolises the dynamic dance of the microbiota present in fermented foods, reflecting the vibrant activity that infuses vitality into the food and promotes gut health when consumed. It features flowing organic lines and a harmonious color scheme that reflect the concept of fermentation and the natural world.
This is a fictional company created as part of my "Web Design & Prototyping" assignment in the "Web Media" course at Auckland University of Technology, New Zealand.
